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Website Design and Development
25 August 2023

E-Commerce Web Development - The Key Benefits & Functionality

E-Commerce Web Development - The Key Benefits & Functionality

E-commerce is not a new word, right? We have heard it so many times. But, what you don’t know is these crazy numbers.

Over 24 million eCommerce websites today, and 2.14 billion people currently purchase online. If we talk about the future, according to the Nasdaq, by 2040, it's estimated that 95% of purchases will be done through e-commerce.

Considering these whopping numbers, you also want to develop an appealing, user-friendly website. And believe me, with numbers like this, creating an e-commerce website can help you turn the advantages of online shopping in your favor.

You may be wondering how you will stand out in this cut-throat environment.

What can you do differently so that people notice you? 

If that’s the case, we have got you covered. Below, we will add everything you need to know about eCommerce development, its benefits, the step-by-step guide, and some crucial factors to remember.

Without any further ado, let’s get started.

What Is eCommerce Website Development?

Before we move into the complex things of website development, benefits, and features, let us first cover the basics of what exactly is eCommerce website development.

The eCommerce website development process includes planning, designing, developing, testing, and deploying an eCommerce website so that they can buy your products online (more simply and conveniently) without going to your physical store is known as eCommerce website development.

These websites facilitate the entire buying and selling process, from product browsing and selection to payment processing and order fulfillment, all within a virtual environment.

It includes your website's front and back ends, shopping cart, product pages, and support sites. Designing a website with thoughtful ecommerce web design, creating a product catalog, setting up a payment gateway, securing it, and marketing are essential components of an e-commerce website.

Keep reading to learn more about eCommerce web development's benefits and key functionalities!

Benefits of E-commerce Web Development

What Are The Major Benefits of eCommerce Web Development?

ECommerce web development has many significant benefits for your business organization. But, to get the best results, consider all your business requirements and target audience and hire the best eCommerce website development company to handle the entire process.

Check out the 6 top-notch advantages of opting for eCommerce website development services:

1. Increased Reach

One of the most significant advantages of eCommerce web design is its potential to increase reach among your target audience while increasing your customer base and revenues.

Unlike traditional brick-and-mortar stores with limited geographical reach, an eCommerce website can be accessed by anyone with an internet connection from around the world.

This global accessibility breaks down geographical barriers, allowing businesses to reach a vast and diverse audience. As a result, companies can tap into new markets, expand their customer base, and increase sales opportunities on a global scale.

Quick Tip: In this highly competitive world, leverage the power of proper marketing and SEO to attract your targeted audience from various countries and demographics.

2. Enhanced Customer Convenience

With the rise of online shopping and on-demand delivery apps, customers demand enhanced convenience and experience. With a user-friendly feature-rich website, you can provide your customers the same.

Here’s how?

  • Consumers can shop at home, work, or while traveling, offering them greater convenience while saving time. Businesses can also sell anytime and anywhere—a win-win for both.
  • Customers can browse through a variety of products. How many products you can sell in an online store is unlimited. They can buy clothes, groceries, cosmetics, ad much more in one location. (No hopping into various locations while buying at greater convince)
  • E-commerce websites typically offer a variety of payment methods, including credit/debit cards, digital wallets, and online banking, giving customers the flexibility to choose the process they are most comfortable with.

While your customers can do it, make sure to provide them with an easy, secure, and hassle-free shopping experience. It builds trust and credibility, encouraging a positive environment and customer loyalty and promoting business success.

3. 24/7 Availability

Another crucial advantage of going for an eCommerce store is 24/7 availability for your target market.

A physical store is also constrained by its timing. You are not permitted to offer your services at any time of the day. You can sell your goods and services whenever you want with an online store. Your e-Commerce website won't have any time limits, unlike brick-and-mortar establishments, which often have specified operating hours.

You can keep the sales system working around the clock, every day of the week. Therefore, as an e-Commerce company, you can boost sales and profits as store hours no longer limit access to your goods and services.

Regarding customer service, the increasing use of chatbots will ensure 24/7 availability - without the need to pay staff to be present for the customers while still providing consistent customer service.

4. Cost-Effective

One of the primary benefits of eCommerce web development is cost savings. Retailers have to incur significant costs when selling from a physical location.

By developing a website to sell your goods or services, you can avoid the costs of rent, electricity bills, employee wages, and physical infrastructure.

However, it is very economical to sell through an eCommerce website. You may not achieve the anticipated earnings and ROI even if you invest in a physical store.

When you have an eCommerce website, you can forego the costs often accompanying running a physical store. An eCommerce website allows a seller to cut operational costs while increasing revenue and ROI through a large consumer base.

5. Scalability and Flexibility

The market constantly evolves worldwide, and customer preferences can change quickly. As an eCommerce business owner, it is crucial to have the flexibility to adapt to these changes and stay relevant in the market.

With eCommerce platforms, you can easily add or remove products, change pricing, and adjust marketing strategies to meet the market’s demands. This level of flexibility can help you stay ahead of the competition and build a more sustainable business.

With end-to-end analytics, you can identify which products are selling well and ensure that the stock levels of these products are maintained and monitored, leading to better customer satisfaction and sales.

As your business grows, you can scale your operations hassle-free to meet the increasing demand.

6. Improved Conversion Rates

A well-designed website is an excellent business tool to increase conversion rates and sales. Companies can use it to boost traffic, produce more leads, and improve ROI.

E-commerce website development services use the greatest SEO optimization tactics to increase your site's visibility. As a result, it increases traffic and conversions to your website, which is critical for the growth of any organization.

Furthermore, optimizing your site with SEO and a user-friendly layout leads to higher customer satisfaction and discourages users from visiting other sites. They converted more orders and returned visits as a result. 

With web development, you can also actively monitor visitor activities and provide a simple user experience for people to navigate and conduct business on the website.

Features To Consider When Developing An E-commerce Website

Functionality To Consider When Developing An eCommerce Website. 

E-commerce website development services can surely be a game-changer for your business. But, there are diverse things you should consider when developing an eCommerce website - to provide an appealing and out-of-the-box experience to your audience.

Look at some of the most important features you should have in your eCommerce website: 

1. User-Friendly Interface

It would be best to keep many things in mind while developing a stunning eCommerce website, but the first task is designing an intuitive user interface. With confusing and cluttered navigation, your users will find it challenging to browse the right products they are looking for per their requirements.

By creating a user-friendly interface that prioritizes ease of use, clarity, and efficient navigation, you'll provide a positive experience for your customers, encourage longer browsing times, and ultimately drive higher conversion rates on your e-commerce website.

Here are some of the crucial elements you need to keep in mind to design an appealing user interface:

  • Clean design
  • Clear browsing and navigation buttons
  • Clear CTA buttons and Links
  • Relevant and soothing colors and fonts
  • Dynamic information structure
  • First loading times
  • Responsive website
  • High-quality images
  • Simple registration and login

2. Mobile Responsiveness

The use of mobile devices to view websites is increasing, and eCommerce sales account for a significant amount of this traffic. As more and more people use mobile devices to browse the internet and make online purchases, ensuring that your eCommerce website is mobile-friendly becomes essential for the success of your online business.

Users are more likely to explore your products, make choices, and stay on your website if it looks attractive and performs well on mobile devices. Statista says mobile phones account for more than 54% of global online traffic today.

Your eCommerce website must be mobile-friendly to give your users the greatest possible user experience, regardless of their device to access it.

Responsive web design lets internet users access the eCommerce site from any device.

3. Product Catalog and Management

Effectively managing your product catalog is crucial when developing your e-commerce website.

Product management involves:

  • Handling the products and services offered on the website.
  • Ensuring their availability.
  • Maintaining accurate information.
  • Managing the overall inventory for the customers.

Here are some tips to simplify product catalog and its management: 

  • Develop a system to add, edit, and manage product listings. It includes providing product names, descriptions, images, prices, and other relevant details.
  • Create a classification system so customers can find items by categories and organize products properly. Use tags to help users locate things through keyword searches as well.
  • Design and manage product attributes (e.g., size, color, material) to allow customers to choose from various options when purchasing a product.
  • Create processes to manage out-of-stock products, including notifying customers when they become available again.

Overall, a well-structured and managed product catalog contributes to a seamless and enjoyable shopping experience, encourages higher engagement, and ultimately drives more conversions on your e-commerce website.

4. Secure Payment Processing

Incorporating multiple and secure payment processing options is crucial for the success of your e-commerce website. Providing a variety of payment methods and ensuring their security can enhance customer trust, improve conversion rates, and streamline the checkout process.

Standard payment options include credit and debit cards, digital wallets (e.g., PayPal, Apple Pay, Google Pay), online banking, and cryptocurrencies.

Also, use safe and protected measures for payment gateways and protect your customer’s confidential information while building trust and driving more revenue.

Here are some effective tips you can follow to ensure secure payment processing:

  • Choose a Reliable Payment Gateway Provider
  • SSL Encryption
  • PCI DSS Compliance
  • Tokenization
  • Two-Factor Authentication
  • Data Encryption
  • Go for secure Hosting:
  • Use third-Party Plugins and Integrations

Each step listed above plays a crucial role in safeguarding customer data and enhancing the overall security of your online transactions.

 5. Shopping Cart and Checkout

These days, customers want a convenient and easy experience. They want everything in just a click. If you make a visitor go through multiple steps to complete a purchase, they may get frustrated enough to clear or remove their carts.

Baymard Institute found that 17% of consumers abandon their orders because of a long or complicated checkout process.

With easy and intuitive checkout cart functionality, you can cut all unnecessary steps and make it as simple as possible for your customers. It means you're likely to convert more sales with the one-page for checkout, with a simple form and few details.

Implement a functional shopping cart allowing users to add, remove, and update products easily. Also, add a smooth and hassle-free checkout process with multiple payment options.

6. Order Management

Order management is a crucial functionality that plays a vital role in the success of an e-commerce website. Order management keeps track of customers’ orders and handles the steps involved with fulfilling them.

The process consists of accepting the order; picking, packing, and shipping the items mentioned in the order; and finally tracking them until they get delivered to the customers (and then even managing the returns seamlessly when required).

Order management processes start right after customers place and pay for their orders. This process is simpler at first, but manually handling these processes could become a little complex as the business receives more orders.

But, a well-implements order management system comes to the rescue. A well-implemented order management system enhances customer satisfaction, reduces errors, and boosts the efficiency of your e-commerce operations.

7. Customer Accounts and Personalization

Customer accounts and personalization are other essential features you should have on your eCommerce website. It keeps your customers at the center, significantly enhances the user experience, builds customer loyalty, and helps businesses understand their customers better.

Customer accounts 

  • Creating user accounts: Enable user registration and login functionality to create customer accounts. It includes their email address, name, and password.
  • Profile Management: Customers can update their personal information, shipping addresses, payment details, and communication preferences.
  • Order History: The website records past orders, allowing customers to view and track their purchases.
  • Wishlist and Favorites: Users can save products they are interested in into a wishlist or mark certain items as favorites for easy access.


Businesses can offer specialized shopping experiences by utilizing client data and making pertinent product recommendations based on likes and interests. Personalization encourages interaction and a sense of distinctiveness, making clients feel appreciated and comprehended.

It includes designing enjoyable experiences for the customers that visit your online store. Personalization directly impacts consumers’ shopping experiences and leads to better customer experience, brand trust, and increased sales. And do you know what? Digitally native companies reported 40% more revenue through personalized marketing strategies.

8. Customer Reviews and Rating

Customer reviews and ratings are important. But, don’t believe us, here are the numbers. More than 92% of users check other customers' reviews before placing an order. While ordering online is a bit overwhelming for customers.

But, with customer reviews and ratings - they can get a comprehensive idea of the product, helping them to make a better decision quickly.

Customers trust the reviews of other users and consider their honest opinions while buying the product. Also, add the functionality of adding an image to let other customers know how the product looks.

By incorporating customer reviews and ratings into your e-commerce platform, you foster a sense of trust and authenticity. Positive reviews can boost consumer confidence, driving sales and loyalty, while constructive criticism can offer insights for product improvement. 

9. Social Media Integration

Social media integration plays a vital role in modern eCommerce strategies. It allows businesses to use social networks to reach a broader audience, build brand loyalty, and increase sales. It gives your audience more ways to engage and interact with your brand.

You’re creating more opportunities for them to share your content and promote your products/services. And, you, what’s the best part? It’s quite easy to do.

With the right tools and strategies, you can integrate social media immediately! 

Here’s something you can do for social media integration:-

  • Choose Only Relevant Social Media Platforms that align with your target audience well.
  • Add visible social sharing buttons on product pages, blog posts, and other relevant content.
  • Use recognizable social media icons that visitors can quickly identify.
  • Display your social media feeds on your e-commerce website.
  • Showcase user-generated content on your product pages, such as customer photos and reviews.
  • Develop engaging and shareable content that can be easily shared on social media, such as blog posts, videos, infographics, and how-to guides.
  • Use your social media channels to share exclusive discounts, promotions, and sales, encouraging followers to visit your e-commerce site.
  • Ask questions, run polls, and encourage discussions on social media to foster engagement and build a sense of community.
  • Partner with influencers or relevant social media personalities to promote your products.
  • Maintain consistent branding across your e-commerce website and social media profiles.

Here’s a quick roundup of important tips for seamless social media integration. I hope it helps.

10. Analytics and Reporting

Last but not least. Ensure you integrate the right tools for analytics and reporting for your eCommerce website. It helps you track everything - such as visitors, sales, average order value per customer, bounce rates, abandoned carts, customer behavior, customer preferences, best-selling products, and so many other crucial things.

All these data will help you better decide when managing your eCommerce business. To get the best out of it, first, analyze the problem and come up with a solution for the same. (And analytics and reporting will help you do it seamlessly)

Web analytics enables a business to retain customers, attract more visitors and even increase the average order value of each customer.

What Does The Future Hold For e-commerce website development?

The future of eCommerce is surely looking bright as of now! As customer preferences gradually shift to greater convenience, getting the best products and services increases, boosting the demand for drupal eCommerce website development.

Well, let’s look at some numbers: The online retail sales of physical goods are projected to surpass 740 billion US dollars in 2023. And, According to Nasdaq, around 95% of all purchases are expected to be via eCommerce by 2040.

That’s huge, right? 

But, as we move further and the scope of eCommerce website development increase, many new players will enter the market - leading to increased competition.

A bright future invites many challenges and trends, which e-commerce businesses must adapt to! It will help you sustain and achieve a competitive edge. It is better to connect with a leading wordpress eCommerce development company, as they are constantly updated with new trends and will help you adapt to newer ones seamlessly.

Let’s look at some of the most happening trends that will shape the future of eCommerce in the coming years: 

  • Mobile-Centric Experience
  • Voice and Visual Commerce
  • Virtual Try-on
  • Social Commerce
  • Omnichannel Integration
  • Blockchain
  • AI-assisted upselling and cross-selling
  • Neuromarketing techniques
  • Green eCommerce
  • 3D and 360-Degree Product Views
  • One-Click Checkout
  • Live commerce

Quick-Tip: Well, these are some amazing trends that will shape the future of eCommerce website development and much more (For sure). But remember that not every trend is meant for your business. Identify your audience, leverage the right ones, and set your business up for success. 

To conclude

Here’s a wrap on everything mandatory for eCommerce website development. And as promised, we have listed everything about the same, from the basics and benefits of eCommerce web development to functionality and the future.

We hope it helps you develop a feature-rich, appealing website relevant to your target audience and distinguishes you from the crowd.

As you can see, the e-commerce industry is quickly changing to accommodate new customer preferences. At the same time, eCommerce organizations are looking to develop technology to automate supply-chain management, customer service management, and overall eCommerce website development processes.

To get the best eCommerce website development services, reach out to the leading eCommerce development company with the best brains, who leverage the best tools, platforms, and strategies for development.

If you are looking for one, Netclues can help you out with the same. To discuss your project requirements with us, reach out to us immediately. 

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