The Pros and Cons of AI-Generated Content

As the competition for creating high-quality content that stands out on social media and search engines intensifies, marketers and content creators who make content ranging from blogs to videos to podcasts seek more efficient ways to produce bulk material with fewer resources.

One of these emerging solutions is AI-generated content; many free AI content generators, including ChatGPT, Bard, and invideo.ai, are gaining popularity. But even the rose comes with thorns.

What is AI-Generated Content?

AI-Generated content refers to pieces of writing or designs produced by machine learning using human inputs rather than traditional content creation. This could include writing long-form essays or Facebook ad material.

However, the use of AI tools to generate content has sparked a heated debate recently. Advocates argue that tools like ChatGPT offer a range of benefits, such as high efficiency and improved productivity at low cost. On the other hand, critics raised concerns about the risks of AI tools, including loss of human creativity, end of ideation, risk of bias, content piracy, and other ethical issues. 

According to a recent survey, 43% of people accept using AI for content optimization, while 42% of people utilize it for spelling and grammar assistance. 

Most marketers and creators asked us the same question, “What are the pros and cons of AI-generated content?” So we decided to write a detailed article that can help you better understand its advantages and drawbacks. So you can decide how much you can emphasize AI for content creation.

Advantages of AI-Generated Content

AI content generators can help you build copies for social media, PPC campaigns, and other marketing purposes. Here are some highlighted benefits of generating content through AI tools:

1. Creates Content Faster

Advanced AI text generators like ChatGPT can produce quick, insightful content in just a few seconds, significantly faster than writers. With high efficiency, using AI tools, you can accelerate the content creation process and meet tight deadlines. Still, humans are needed to give the right prompt, content accuracy, creativity, and tonality. Enhanced productivity allows you to maintain a competitive advantage.

2. Save Time on Pre-Draft Research

Usage of AI can help you save time by eliminating research, helping you find relevant information on complex subjects in a matter of seconds, and can guide you in creating content. 

However, you cannot completely trust the results produced by AI tools. Sure, it makes your job much easier. However, before totally relying on AI-generated information, you should double-check it.

3. Availability

AI tools can work 24/7, providing content on demand without human limitations. Ensure business and content creators can meet demands and engage with the audience anytime. 24/7 availability of AI enhances operational efficiency, seamlessly interweaves into dynamic workflows, and easily meets the needs of different time zones.

4. Multilingual Support

One of the major advantages of AI content generation is multilingual support. Its ability to comprehend and generate content in multiple languages streamlines global outreach and ensures effective engagement by breaking down language barriers. 

5. Provides SEO-friendly Content

Usually, AI tools create SEO-friendly content by adding keywords according to AI keyword analysis. So, AI-generated content may work better for blogs and website content rather than expert articles. These content generators also include LSI and industry-specific keywords in content, which help optimize content for SEO. 

6. Topic Variety & Content Diversity 

AI content generators can offer material on various topics and provide versatility in content creation, like different styles, tones, and formats. But we all know individual writers can’t write on various subjects and different tonality simultaneously. This capability of AI tools can help you cater to an audience with different interests, tastes, and preferences while maintaining quality and consistency. 

7. Highly Scalable

AI content development is quick and affordable therefore, it has a high ROI and is scalable. Time restrictions and budget limitations are obstacles to scaling up content creation for small enterprises and creators, but AI tools can do it for all. 

AI models can assure brand voice consistency through a clear message. However, it can be difficult to maintain tone and quality across multiple channels when working with multiple writers.

8. Efficiency in Cost

Quality content writers may charge hundreds of dollars for each project, depending on length, quantity, and technical knowledge. For high-quality research, this could be worthwhile. However, artificial intelligence writing tools may be more appropriate for basic content requirements.

Many AI writing tools have low cost and are even free for a certain number of words. This costs much less than paying professional writers.

9. Ease of Use

In general, AI writing tools are designed to be simple and user-friendly. These AI tools suit small business owners, small startup owners, and creators who are not well-versed in technology and cannot generate professional material themselves.

10. Stop Writer's Block

AI writing tools can help you write faster and avoid writer’s block. These generative tools can provide ideas for blogs, social marketing, video scripts, YouTube descriptions, and more on any topic or subject. Sometimes choosing a topic can be difficult, sometimes writing on a complicated subject can be challenging for a common person, and sometimes generating new ideas for your social media can be tough. Still, AI-powered content platforms like ChatGPT can help you in such a case. Many companies started using AI tools for social media posts, and short-form copies. Enhance your content's impact with professional search engine optimization services, maximizing reach and engagement.

Disadvantages of AI-Generated Content

Many companies use AI-written content to automate content development and simplify operations. But AI has its limitations and can’t work independently. Here are some major cons of using AI-generated content.

1. Possible Google Devaluation

According to Google's update, it accepts AI-generated content, but at the end of 2022, Google announced: “E-A-T gets an extra E for Experience”. The new acronym E-E-A-T stands for: 

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

That’s why meeting Google quality and reliability standards with 100% AI-generated content is impossible. But, AI can assist writers and marketers with research, grammar, spell checks, and basic understanding. 

We all know that Generative AI tools create content based on pre-existing content on the web, so the risk of duplicate content is very high. As a result, google might penalize your website for using such content on your website and blog sites.

2. Dependency on Input Quality

One notable disadvantage of AI tools is they totally depend on input quality and clarity. For example - if two people search for the same topic on the same AI tool, even then, it will provide different content; it's due to users' search history and their query's quality and instructions. 

The efficacy of AI models relies heavily on the quality and diversity of the data they are trained on. If the input data is biased, incomplete, or unrepresentative, the generated content may reflect these shortcomings. 

Companies can conduct regular training for people using those tools to mitigate this disadvantage and ensure clear, high-quality input data. 

3. Needs to Check Facts

The AI application does not fully understand human emotions, culture, or context. So, you should avoid uploading AI-generated material without reviewing or modifying it. Humans can see chaotic, erroneous, or antagonistic facts that AI systems can't find due to incognizance.

4. Lack of Creativity & Personalization 

Creativity makes content more engaging and appealing. On top of that, personalization builds connections with people. However, AI does not understand user intent for queries and still lacks the common sense of human behavior.

Unlike humans, AI totally relies on existing web information and data to develop content. This may cause plagiarism issues because you don't know what source material the AI model used to create your content.

AI lacks creative thought and expression. Natural language emotions, humor, sarcasm, metaphors, and idioms are challenging for artificial models to comprehend. These emotions play a major role in creating a relatable story or personalized marketing, which AI tools can’t accomplish. 

5. Lack of Quality

Data quantity and precision may be amazing with artificial intelligence. Still, it lacks emotion and comprehension of human behavior. AI-generated content may need more nuance, context, and creativity, leading to errors or inaccuracies. Uploading AI-generated content without proofreading or editing beforehand isn't in your best interest. 

Note - Use the AI-generated content to create something original with a human aspect. 

6. Risk of Bias

AI-generated content comes with potential risks of bias, reflecting the inherent challenges in the training data and algorithms. 

Training Data Bias: If the data used to train the AI model contains biases, the generated content may perpetuate or amplify those biases. For example, if historical data has gender or racial biases, the AI might unintentionally reproduce them.

Algorithmic Bias: The algorithms used in AI content generation may have biases based on the patterns they learn from the training data. This can result in skewed perspectives, favoring certain viewpoints or neglecting others.

7. Redundancy

You'll notice that the format and sentence construction are identical when reading AI-generated content. This means that the same phrase structure may appear in several pieces, resulting in a lack of variety and boredom for readers. Due to the absence of variation, even a non-technical person may quickly identify AI-generated content. 

8. Lack of Human Experience & Uniqueness

AI relies on existing data and patterns, which can lead to duplicate content. AI-generated material may lack the true human touch and the emotional depth from personal experiences and unique perspectives.

There is a risk that AI-generated writing will become formulaic without the unique voice and ideation that humans bring to their work.

9. Ethical & Content Ownership Concerns 

Due to high efficiency and scalability, ethical concerns are associated with the use of AI tools. Maybe those AI writing tools can be used for individual propaganda, like spreading fake news, spamming, and deceptive content on a mass level. 

AI tools also present ownership concerns, particularly those involving infringement of copyright. There is a need to ensure that AI-generated material respects intellectual property rights and follows ethical conduct.

Determining ownership of AI-generated work can be legally challenging and may result in disputes.

10. Over-dependence on technology

Relying primarily on AI tools for writing may result in technological dependence and a loss of traditional writing skills, human uniqueness, and sensibility in content creation. Writers and poetry lovers must balance using AI tools and nurturing creativity and skill.

Let’s Understand the Use of AI-generated Content with Data

• AI applications will increase the global GDP by $15.7 trillion by 2030.
• The AI market is expected to grow 36.8% from 2023 to 2030 at CAGR.
• According to one of the predictions, the global AI market will reach $1345.2 billion by 2030, starting in 2024.
• More than 61% of employees said that AI increases their overall productivity.
• 54% of firms report that AI has been cost-effective, saying that they will integrate AI into their business by 2024.
• Over 35% of worldwide organizations employ AI, which is expected to climb by 2024.
• By 2030, the global GDP will increase by $15.7 trillion due to AI adoption.
• By 2025, there are estimated to be over 97 million individuals working in AI.
• 42% of organizations said they plan to adopt AI in the future.
• More than 80% of retail and consumer services companies intend to adopt AI technology in their firms by 2025,

Best Way to Use AI-generated Content

Follow one simple rule - go for AI-assisted content instead of AI-generated content. Here, we added a few guidelines to use AI writing tools responsibly and ethically: 

Don’t Replace Humans with AI: These tools can be more productive, but human overview is vital for content accuracy, fact-checking, adding human touch, information verification, and fair use of AI content.  

Research Purposes: The most time-consuming writing process is researching a topic and finding relevant information to cite in your work. AI content tools can help you understand complex topics, provide references and ideas, and narrow your research process to broader topics. That’s why several digital marketing services agency has already started using AI tools to boost their productivity and save research time. 

Beware of Biased Content: Take steps to reduce the possibility of bias in AI-generated content. It includes employing a variety of data sources to train your AI models and closely reviewing the results for biased information. 

Proofread Current Material: Avoid using AI-generated content directly; check for grammatical and spelling errors before publishing. Optimize it for SEO by including necessary keywords and also verify for plagiarism. This will help ensure that the content is high-quality and error-free. 

AI is Better for Short-Form Content: AI writing tools can produce content quickly, so it’s a great option for writing short and repetitive tasks that don’t require much emotional touch, such as page descriptions and short taglines. 

Combining human creativity with AI efficiency helps us to get the best of both worlds.

How to Detect AI-Generated Content

In addition to running content through an online AI-content detector, there are a few other indicators that show the content is AI-generated, such as the following: 

Lack of Typos: Human writing has typos, containing slang terms and unique sentence structures throughout the copy. On the other hand, in AI content, you will rarely find any typos, such as grammar mistakes, punctuation issues, and misspelled words. 

Article’s Overuse: AI-generated content is based on predictive language by identifying which word should be next. Therefore, it frequently utilizes words such as a, the, it, or is instead of more uncommon terminology. 

Rarely Cited Source: Most of the time, you’ll not find any source or reference to back-mentioned facts or statements in AI-generated content. Even you will not find any data or report that justifies the given facts. 

Words or Phrases Repetition: If specific terms or phrases appear frequently (different for different subjects, such as realm and landscape in real estate information), this may indicate AI-generated content because it aims to fill space with relevant keywords. 

Lack of In-depth Analysis: AI writing tools can gather data but can’t analyze them. If information appears full of basic facts but lacks insight, AI machines may have generated it. 

Final Verdict

AI language tools are neither smart nor dumb. They're just machines. If you train these tools intensively, they can provide the desired content faster and more accurately. 

However, they lack the creativity and human sensitiveness required for the topic. You will always need a human to add intellect to AI-generated content. 

The motto is "AI-assisted, not AI-generated.”