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Website Design and Development
04 October 2023

How To Improve SEO Rankings in 2023?

How To Improve SEO Rankings in 2023?


SEO is one of the most dynamic aspects of digital marketing. If you want your audience to find you through search engines, search engine optimization (SEO) should be at the top of your list of priorities.

It is obvious that you won’t be able to produce leads for your company if no one can find you.

The top results in the search engines have comparatively higher chances of customer attraction and clicks as compared to lower websites. Therefore, if you're not at the top of the page, you lose out on potential customers and opportunities for your business. 

Fortunately, it's not too late for you to begin. There are various effective measures you can take to create your SEO roadmap

If you are looking for a comprehensive guide to improving your SEO rankings, this blog is all you need. As Google is constantly updating its ranking algorithm to make search a better user experience, we are also adding an updated guide you will know about in 2023. 

So let's get started.

How to improve SEO Ranking? Check out the 14 Best Tips

To help you improve your SEO rankings, we will be adding the 14 best tips below These tips not only help you improve your SEO rankings but also contribute to increasing your customer experience. 

  • Perform Comprehensive Keyword Research
  • High-Quality and Engaging Content
  • Refresh Your Content on a Timely Basis
  • Improve Your Website Loading Speed
  • Improve Accessibility of the Website
  • Properly Optimize Your URL
  • Optimize Your Site for Mobile Devices
  • Properly Structure the Content
  • Leverage Social Media Properly
  • Improve Your Internal Linking
  • Optimize the Images Properly
  • High-Quality Backlinks
  • Improve Local SEO
  • Create Click-Worthy Title Tags and Meta Descriptions

Let’s dig down and find your way up to SERP rankings!

14 Best Tips to Improve SEO Ranking

Perform Comprehensive Keyword Research

Keyword research helps a company determine which keywords to target and provides essential information about the inquiries the customer base is looking for on Google's search engine.

Before you start keyword research, you need to identify your website's aims and viewers. Use seed keywords for business websites. For example, if your website is in the beauty industry, you can use seed keywords like “organic beauty products” and “natural beauty skincare products.”

You can use keyword research tools to grow your seed keywords into a more comprehensive set of valuable keywords. Leverage the right tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest for keyword research. You can even hire a leading digital marketing agency to help you find the best keywords and get started.

Here are some tips to improve SEO rankings through comprehensive keyword research: 

  • Determine the search volume and competitiveness level for each keyword.
  • Include long-tail keywords organically in the blog.
  • Understand the Customer's Purpose, like informational, navigational, and transactional needs of customers, to find the best ones.
  • Find your competitors' keyword planning techniques, analyze them, and use the best ones based on their results. Tools like SEMrush or SpyFu can help you find effective keywords that are more helpful for ranking up.
  • Sort your selected keywords into suitable groups or themes.
  • Make sure to monitor your content and keywords continuously. You can use tools like Google Analytics and Search Console to monitor the performance of your content and keywords. Based on the analysis, you can make improvements to improve the SEO rankings further.

High-Quality and Engaging Content

Including high-quality and captivating content is a necessity for your business. You should incorporate top-notch web content with the appropriate keywords to boost your SERP rankings.

You can enhance your SEO positioning in search engine results pages, attract a larger audience to your webpage, extend your client base, and establish brand loyalty, eventually leading to an increase in conversions and revenues.

Here are some tips to create high-quality and engaging content to improve SEO Rankings:-

  • Make sure to add all the relevant keywords in the content naturally.
  • Use high-quality images, infographics, videos, and animations to increase your content’s visual appeal and boost user interactions.
  • The content of your pages should be related to the keyword you are trying to rank for!
  • Maintain the required keyword density to boost rankings,
  • Create eye-catching headings and sub-headings to reduce bounce rate.
  • Use short paragraphs, short sentences, bullet points, subheadings, and white space to increase readability and drive desired results.
  • Include relevant internal links to other pages on your website and even external links to boost the credibility of your content.
  • Ensure your content is flexible so it can be adjusted in every screen size.

Refresh Your Content on a Timely Basis

Apart from adding content, timely refreshing and updating the content is also crucial. You don’t want your users to click your content, but it probably bounces because your website has outdated content. Statistics and tips from 2014 to 2023 don’t make sense - so make sure to add the updated and relevant content. Plus, refreshing your content regularly is mandatory for SEO rankings. 

To boost the ranking of your website, update the content regularly so that a search engine can review your position in its search.

Here are some short and practical steps to refresh content regularly to boost SERP rankings: 

  • Update your website's statistics and data with the latest information.
  • Present fresh ideas, expands, or trends related to the topic.
  • Find new keywords that have gained popularity recently related to the topic.
  • Add new images, graphics videos, or other multimedia elements to enhance visual impact.
  • Showcase the updated date, time, and day when you have updated the content to show the relevancy of the content.

Improve Your Website Loading Speed

The slow speed of your website will also have a more significant impact on your SERP rankings and even on user experience. Websites with higher loading speeds attract greater numbers of visitors, can retain them, and even have higher conversion rates. 

You can use the right tools to measure your website loading speed, such as PINGDOM WEBSITE SPEED TEST and GTmetrix.

Here, we will give you some tips to improve SEO rankings by boosting your website loading speed:-

  • Make sure to optimize your image to boost your website speed.
  • Integrate JavaScript and CSS files to increase the speed.
  • Delete unnecessary render-blocking Scripts.
  • Do not use more external scripts, such as CTA buttons and CMS plugins.
  • Don’t forget to cache your website's pages.
  • Implement lazy loading.
  • Upgrade the performance of servers to ensure rapid response times.
  • Optimize your website fonts and content.
  • Make sure that your website is mobile-responsive and that it adapts quickly to multiple screen sizes and gadgets.

Improve Accessibility of the Website

Website accessibility fundamentally implies that the website should be primed to offer an enjoyable and engaging experience to all users, irrespective of whatever disability or limitation they might have. Since the past few years, accessibility has been a hot topic of discussion in SEO debates. 

Being an SEO agency, if you don't want to lose out on your audience owing to poor user experience, we advise you to consider this crucial issue seriously. 

Here are some tips to boost accessibility on your website: 

  • Use suitable header tags in your text to help visually impaired users understand when they reach important points.
  • Be mindful of the colors you use for your text. Make use of colors with strong contrast to make it easier for readers to differentiate text from background.
  • Pay attention to additional visual elements like larger CTA buttons, hover animation, emphasizing crucial text, etc.
  • Use a font size that is easily readable on different screens and devices.
  • Leave adequate white space throughout to make a web page easier to read.
  • Make your website's keyboard accessible.
  • Also, you can provide a magnifier feature that allows users to zoom in and read the content if required.
  • Make sure the layout of your website is straightforward and engaging.
  • Use photos with illustrative Alt text for improved accessibility.
  • Add a transcript or enable captions for videos and even content.

Properly Optimize Your URLs

Keeping URLs as transparently visible, pertinent, attractive, and updated as possible is vital to make it convenient for your users and search engines. It not only enhances customer experience but also helps improve SEO rankings.

Let’s see how to optimize URLs to improve your SEO rankings:-

  • Make the URL focused on the page's fundamental topic.
  • Use short URLs that represent the website's concept.
  • Design human-readable URLs that can give users an overview of website content.
  • Add appropriate keywords in the URL that are related to the content.
  • To separate the keywords in the URL, use hyphens (-).
  • Avoid the use of underscore (_) or space because they can create issues in readability.
  • Do not use capital letters in URLs.
  • Do not use too many keywords in URLs.
  • Make use of canonical URLs.
  • Compose your URLs properly by categorizing content with folders.

Optimize Your Site for Mobile Devices

The use of mobile phones and tablets has expanded substantially in today's generation. And it has a significant impact on the SEO rankings as well. So, you need to make sure your website is responsive and compatible with all devices. On top of it, search engines also consider mobile responsiveness as one of the crucial factors while ranking. 

Let's look at how to optimize a website for mobile devices to improve SEO:- 

  • Your website design should be responsive to adapt to any screen size.
  • Use fonts that are properly visible and easy to read on mobile screens.
  • Optimize loading speed.
  • Make your content easy to read and navigate on small displays.
  • Use images with accurate sizes and can load instantly on all devices.
  • Maintain enough space around buttons and links to avoid mistaken clicks.
  • Make your meta titles and descriptions as brief and exciting as possible.

Properly Structure the Content

The structure of your content plays a role in how search engines perceive your website and its ability to recognize and index content based on the goal and intent of your website. Therefore, an organized website will help Google better understand and positively impact your SEO rankings.

Follow these tips for structuring the content to improve SEO rankings:-

  • Find the appropriate phrases and keywords your target audience may use to find your content.
  • Use header tags to create an organized structure for your content.
  • Create easy navigation URLs.
  • Write unique, valuable, and informative content with proper heading and sub-headings that answers your target audience's requirements and queries.
  • Use essential keywords where necessary to make it easily accessible.
  • Use browser caching and content delivery networks (CDNs) to improve load times.
  • Add internal links on your website so that search engines can recognize your website content easily.
  • Add relevant and reputable backlinks from other websites.
  • Create attractive meta titles and descriptions while using relevant keywords to encourage users to click your website on SERPs.

Leverage Social Media Properly 

Social networking sites can also be the driving factor and may also be helpful in the growth of your local SEO rankings. You can improve the visibility of your business in local search results by optimizing your social media profiles for local keywords and including location-specific content. 

Here are a few recommendations for leveraging social media into SEO:-

  • Match keyword research with posting concepts.
  • When a customer visits a social media profile, ensure that they get all the needed information about the company.
  • Include all the sharing icons on your website and even blogs.
  • Whenever content appears on your customer’s timeline, make sure they can share on social media in just one click.
  • Generate high-quality content to publish on social media platforms.

Improve Your Internal Linking

Internal links also help search engines easily and quickly find, search, and understand all of the pages on the website. A site with no internal linking has no chance of being successfully listed, and it will also distract users who are unable to navigate from one page to another.

Here are some SEO-friendly techniques to assist you in optimizing your internal linking strategy:-

  • When creating internal links, use informative and appropriate anchor text.
  • Use all the relevant internal links to the content.
  • Do keyword research to figure out the most important and best keywords for all the pages of your website.
  • Create a proper arrangement for your website's content.
  • Important pages should be easy to find and should be linked from the top navigation menu or footer.
  • Your website should be deep linking, which means links are not only mentioned on the homepage but also on internal pages.
  • Check your website for broken or outdated links regularly.
  • Internal links should be included within the body of your content whenever possible, where they make contextual sense.
  • Use breadcrumb navigation.
  • Determine your website's most important pages and prioritize linking to them more regularly.

Optimize the Images Properly 

Image optimization is creating and providing high-quality images in a suitable layout, size, and clarity on your website to maximize user engagement. Optimized images require less storage space on the system, enabling the website to load rapidly while offering an interactive customer experience.

Check out some tips to improve SEO ranking by optimizing your images:

  • Reduce your image sizes without sacrificing quality.
  • Use a suitable format for images like JPEG, PNG, and WebP.
  • Avoid using large images.
  • Apply relevant alt text for images.
  • Provide captions and titles to provide additional information and keywords.
  • Insert images in the XML sitemap of your website.
  • Implement image structured data.
  • Images should be responsive and should appear appropriate on various screen sizes.
  • Add a few relevant images, but don't add too many images.
  • Use images that match your content on the website.

High-Quality Backlinks

Backlinks are your website links that are listed on another website, which adds to the credibility of your website, leading to a boost in SERP rankings as well. 

Search engines rely on backlinks to evaluate a web page's credibility, authority, and relevance. When your site receives high-quality backlinks from authoritative sources, it signals to search engines that your content is valuable and meaningful to users. Consequently, search engines are more likely to rank your website in search results for your required keywords.

Here, we'll mention some tips to improve SEO rankings through high-quality backlinks:

  • To attract high-quality backlinks, focus on creating engaging and valuable content that other websites will find worthy of linking to. It includes blog posts, articles, infographics, videos, or any other type of material that provides value to your target audience.
  • Another strategy for boosting backlinks is guest blogging. You can approach websites in your field and propose a guest post.
  • Make sure to add a link to your website in your guest post; this will help you establish backlinks and allow you to show off your expertise to a broader audience.
  • Searching for broken links on valued websites in the relevant websites.
  • Research resource pages and links in your industry.
  • Start publishing press releases through reputable distribution companies for important announcements, events, or successes linked to your business.

Improve Local SEO

Local SEO is among the popular and dynamic strategies that involve optimizing a website to rank high in local search results. It focuses on enhancing a business's online presence within a specific geographical area, making it easier for local customers to find and engage with the business. 

Here are tips to improve local SEO are as follows:-

  • Make your business account available on Google My Business (GMB).
  • Using the Google My Business dashboard, upload posts and keep your customers updated throughout.
  • Encouraging customers to give positive reviews for your company to boost traffic and conversions.
  • Select appropriate local keywords that will help potential clients easily find you.
  • Implement location-specific pages for your website.
  • Get high-quality backlinks from local websites, blogs, and directories.
  • Keep an active presence on social media channels and engage with local customers.
  • Include location-specific information throughout your website, including titles, headings, and content.
  • Apply schema markup on your website to help search engines learn about your company's location, contact information, and other relevant details.
  • Add Guest posts on local blogs or websites.
  • Regularly audit your local SEO efforts to identify areas for improvement and make changes accordingly.

Create Click-Worthy Title Tags and Meta Descriptions

Appealing and click-worthy title tags and Meta descriptions also have the ability to increase the number of viewers who click on your organic search results. 

Here are some tips to create click-worthy Title Tags and Meta Descriptions:-

  • Your website's Title Tags and Meta Descriptions should be attractive and unique as compared to other websites in your industry.
  • Title Tags should be added on the first page and the web page header.
  • Title Tags' length should be 50 to 60 characters, and meta description’s length should be around 160 characters.
  • Title Tags and Meta Descriptions should match search intent.
  • Add targeted keywords in the Title Tags and Meta Descriptions.
  • You have to understand your users; based on that, you can customize your meta descriptions easily.
  • Use easy and understanding words on Title Tags and Meta Descriptions.


Here’s a wrap on the ultimate guide to improving your SEO rankings. Follow all the above tips to improve your SEO rankings on SERPs and boost conversions. Search engine optimization is more than simply a passing trend. Your website needs a lot of effort into it both now and in the future.

Although you're a little behind if you're only now beginning to focus on SEO, it's still not too late to use the techniques we have just discussed.

Don't be overwhelmed. Begin with some strategies and work your way up to the rest. Also, keep your eye on your outcomes. Examining your traffic and search ranking will help in the validation of your SEO approach.

You'll soon be moving your way up to Google's top search results.

Who knows, maybe you'll be able to take first place. Leverage now and thank us later. You can even hire a leading SEO company to analyze your business requirements and generate satisfactory results.

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