As per the Newyork Times, there are about 250 million monthly active Pinterest users, that might not sound like many compared to Facebook or Instagram but it does have considerable penetration in certain segments which is why one needs to have strategies in place to target them.
Pinterest simplifies the journey of customers from visitors to lead generation, conversion. It is also an excellent tool to increase back-links to one’s website leading to more traffic which can be influenced by good content. (attractive images and interactive videos)
User engagement can be increased by posting images of products, services plus Pininterest can also be integrated with other social networking sites. The best thing about Pininterest is that it allows companies to see what is trending, happening at that particular day or time which helps them to position their products and services better.
Contact Netclues for a deep insight into Pinterest marketing to drive user engagement, traffic and sales.
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