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Website Redesign for shopright.ky

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ShopRight (Cayman Islands)

Before ShopRight (Cayman Islands)
After ShopRight (Cayman Islands)

Over a period of 8 weeks developing a new website for ShopRight was great fun, Intense & quite interesting. ShopRight is a local grocery store and they carry tons of Indian & Local Products. ShopRight is the oldest & biggest Indian Store in Cayman Islands and it was important the website says that. Let us share our experience with you

 

The Challenges:

  • Brand Name: Being one of the biggest & oldest Indian store in Cayman Islands it was important for us to develop a site for ShopRight which shows that. We worked on creating custom banner designs, great marketing, punch lines & more.
  • Design: Design has been given utmost importance while creating this site. The website has a big banner with correct brand messages on them which helps in their positioning strategy. The colors of the website match their logo & store colors. We did photo shoot for the website.
  • Products Page: Moving from a one pager site to a detailed website was great for ShopRight but we wanted to make sure we show customers enough products to keep them interested and also push them to walk in the store. The products page with beautiful products images, description helped us in doing just that.
  • Gift Cards: We wanted to help them increase their sale so we went in and discussed the idea of selling Gift Cards and they agreed. We do their Cayman Islands Point of Sale system (POS System) as well so it was easy to program their system to accept Gift Cards.

The Plan:

When we meet with the client they wanted to move from one pager site to a detailed website. We suggested Netclues PowerPanel our Cayman Islands Content Management System & they agreed. The layout was approved with minimal changes within days of project. The goal of the website was to create a simple yet easy to navigate responsive website which keeps the website visitors informed about new products in store, location, directions, store hours, contact information & more.

 

Features:

The current site is responsive and dynamic, here are some key features of the website

  • PowerPanel - It was important for them to manage and update their content themselves. We made it possible for them to do so with Netclues PowerPanel - One Panel to manage the content for addition as well as site updation.
  • Responsive Website - The updated website is mobile friendly and works seamlessly on phone, tablets and computers, as the importance of mobile devices have been increasing significantly in the last few years.
  • Search Engine Optimization - Search Engine Optimization was important to give them new leads and conversions through their website. We have implemented White HAT SEO strategy which helps them in building and converting clients through a specific location.
  • Social Media Integration with Netclues OnePush – We have also integrated with the Netclues OnePush in the PowerPanel, Once the administrator adds a piece of information on the website they can push that information straight away to the social networks by a single click.

Want to share your thoughts? Feel free to visit the site and email us your feedback.

 

ShopRight: The Biggest & the Oldest Indian Store in Cayman Islands

 

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