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Website Redesign for harleydavidsoncayman.com

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Harley Davidson (Cayman Islands)

Before Harley Davidson (Cayman Islands)
After Harley Davidson (Cayman Islands)

Over a period of 2 months developing a new website for Harley Davidson Cayman was truly a pleasure and great fun. A website full of creativity, features & functionality. 

 

Before we started working on the Harley Davidson Caymans website, there were few things that we had to keep in mind:

 

The Challenges: 

  • Design: We had to make sure the new site that was designed worked perfectly with the strict brand guidelines set up by Harley Davidson Global. The old site did not help in sales and the store location was moved from prime location IE waterfront to an interior location. The new site had to help in greater sales by showcasing a large list of products in a user friendly way & also make sure customers are able to find the new location of Harley.
  • Selling Products Online & Shipping: Shopping sites in Cayman Islands can be a challenge to build especially considering the extensive approval times from the banks & high bank rates. We came up with an ideal solution for online payments which didn’t involve long wait time from banks and also provided them a lot of flexibility & security. Shipping products to other parts of the world was a challenge we came up with a flexible shipping matrix which allowed them to have different shipping rates for different locations.
  • Inform Customers of New Location: The move from waterfront to the interior was a big one for Harley Davidson and they wanted to let their customers know about this. We placed a big Google Map on the website homepage to show customers the new location & Google Map integration helped in directing customers to the right location through Google Map Search Engine Widget.

The Plan:

When we meet with the client they understood that in order to progress, the easiest way would be to consider a redesign. Client had used Netclues PowerPanel the Custom Content Management System before and were very happy with the system. The layout that was shown to them was approved in one go and they were very happy with the way things progressed. The goal of the website was to create an eye catching website which will be easy to follow, clear to understand and also help in increasing sales. I am glad to say we have been greatly successful so far.

 

Features: 

The current site is packed with features and has gone a long way, here are some key features of the website

  • Rich Snippets – We have implemented rich snippets in the website. Rich Snippets is about providing Google with additional information about our webpage so it can display more useful information to people searching in google.
  • PowerPanel – We have integrated Netclues PowerPanel Content Management System in this website which helps admin to manage or update the content within few clicks. It is an enterprise level Content Management System (CMS) that is extremely powerful, yet easy to use.
  • E-Commerce System – We have implemented Ecommerce & Payment Solution for their website, doting care towards the security of data privacy. This solution is custom built for their needs and also allows their great flexibility to accept payment & offer great shipping options to customers.
  • Search Engine Optimization - Search Engine Optimization was important to give them new leads and conversions through their website. In order to increase the sales of their products we needed to make sure we do correct onpage & offpage SEO for their site. The right onpage strategy helped in the ranking high on the search engines & use of Rich Snippets helped in higher click through ratios.
  • Login with Social Networks – We have integrated login with the social network into the website which is highly beneficial in terms of rapid signup.
  • Social Media Integration with Netclues OnePush - The site is built with advanced Social Networking capabilities which has the ability to push updates to social media right from the Content Management System. This makes it easy for the administrators to manage and update the content on the website and also push it to one or more social media at ones without the need to login.
  • Website & Product Search – We have implemented detailed search functionality with advanced filtering options to allow customers find what they are looking for more easily.

We think we have done a great job why don’t you look at the site and let us know your feedback as well.

 

Harley Davidson’s Cayman Website by Netclues

 

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