To kickoff this project, we started with a deep analytics review and several competitor site audits – taking all of the extra steps necessary to build a tailored online approach. Once the site strategy was created and approved, we then moved on to wireframes and user testing to get valuable, critical feedback on the layout and structure of the site. We produced a user-friendly site that takes some of its design queues (especially shape and texture) from Astra's blinds and integrated it with our custom content management system. Astra staff members can now easily add new products and keep content up to date on their own.
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