Transform Your Site
Young & Young CPA (Cayman Islands)
We are happy to launch a brand new website for Young & Young CPA. We are extremely pleased with new site which incorporates a much more contemporary design, and it has been optimized for search engines to allow them to better compete against other businesses in their industry. When we were approached by the team, the goal was to increase the engagement & conversion and make the site rank better in the search engines
Here is our experience:
The Challenges:
- Absence of old site: Our main & most important challenge was about the branding as there was no old website.
- Limited information to play with: As we have very limited information in terms of content & also client wanted to have very simple website, it was difficult for us to manage the website and SEO with very limited information.
- Zero Search Engine presence of the website: It was rather surprising for us, when we got informed of a nil online presence of such an established certified public accountant. Our foremost challenge was to get the website rank higher in the Search Engines which was extreme difficult task as there was no presence of the client website.
- Increasing user engagement: Website users are highly fluctuating in terms of searching the site at a glance, so we were in dilemma about inserting the correct content & images in the homepage.
The Plan:
We were approach by Young & Young team through a client referral and they were highly educated customers who knew what he wanted. He approach us asking for 2 things Website & SEO. We created a plan to create a small yet creative website and working on the new content for the site also made the site search engine friendly.
Young & Young was founded by Peter Young & Samuel Young to provide a wide range of services to the Financial Service Industry. We started brainstorming sessions with the team and gave the ideas like When a customer comes on their site what are they looking for? Services, News, Directions, Phone? We got it all covered in a very design friendly way. Some other features include
- Design: The website design was given an utmost importance with simple layout with all the details of their business and services essential on the homepage which attracts the users to glance more and indeed increase engagement.
- Content Management System/PowerPanel: It was important for them to manage and update their content themselves. We made it possible for them to do so with Netclues PowerPanel - One Panel to manage the content for addition as well as site updation.
- Search Engine Optimization: Search Engine Optimization was important to increase the visibility of the site on the internet. We created the site using good guidelines set up by Google which will help them increasing the website traffic and there by conversions.
- Calls to Action: We have strategically placed calls to action on key landing pages to guide the casual user or interested parties in to a lead such as Newsletters, Quick Contact form.
We think we have done a great job why don’t you look at the site and let us know your feedback as well.
Young & Young CPA Website by Netclues
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