Transform Your Site
Sandy Urquhart (Cayman Islands)
Over a period of 6 weeks developing a new website for Sandy Urquhart the expert in sustainable design & horticulture in Cayman Islands was truly a pleasure and great fun. Scenic website with great pictures, heavy design elements, simple GUI, great conversion options, clear navigation & mobile first approach was what we wanted to achieve.
Let us share our experience with you:
The Challenges:
- Design: As a designer, the target market for the website was quite unique but at the same time technology & design savvy. The old site did not help in getting more leads as well as it did not show up as a creative website. The design was also not compatible with the modern standards of World Wide Web & it wasn't even responsive.
- Navigation: The old site did not have the proper navigation wherein the work completed or services provided was not properly showcased. This eventually led to less conversion, more bounce rate & confused website visitor.
- Content: The old site was not very descriptive and missed on opportunities of educating the customers on what Sandy actually does. This resulted in him using other sources of communication to achieve what his website could do.
The Plan:
When we meet with Sandy he understood that improving the very foundation of the website is the next step in growing the business and in order to progress the easiest way would be to consider a redesign & a easy to use Content Management System. Sandy needed to showcase the powerful work he has done professionally as well as in the community. Lot of his leads and customers didn’t realize what magnitude of projects he has worked on and the website had to do that job for him.
Once we understood this we knew exactly what direction to take. We showed the PowerPanel Cayman’s Custom Content Management System on what it can do & how it can help them. He was convinced PowerPanel was the way to go. The layout was approved as soon as it was presented.
The Features:
The current site has a lot of features custom built, here are some key features of the website
- PowerPanel - Making updates and changes to the website, adding new projects, uploading new photos, managing leads etc was all made possible with PowerPanel (Custom Content Management System).
- Responsive Website - Make the website work on various modern devices was the key and we did a great job achieving that. The creative design of the website works perfectly smooth on any devices, pick up your phone or tablet and let us know what you think.
- Search Engine Optimization - Search Engine Optimization was important to increase the visibility of the site on the internet. We created the site using good guidelines set up by Google which will help them increasing the website traffic and there by leads.
- Social Media Integration with Netclues OnePush - We have also integrated Netclues OnePush in the PowerPanel that means once any information is added to the website, it can be automatically pushed to Social Media without even logging into the social network. This results in Social Network Marketing for Sandy.
- Calls to Action - We have strategically placed calls to action on key landing pages to guide the casual user or interested parties in to a lead.
- Creative Graphics Design - We implemented creative design in to each pages of Sandy Urquhart website, with particular attention given to key benefits that we wanted to highlight to the site visitor.
We think we have done a great job why don’t you look at the site and let us know your feedback as well.
Sandy Urquhart Website by Netclues
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