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Website Redesign for fidelityceo.com

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Fidelity Cayman Economic Outlook 2015

Before

After

Approached by a renowned bank "Fidelity" was an honor and appreciation to work with. As they are organizing and hosting an annual conference called Cayman Economic Outlook (CEO), they have given us an opportunity to make the existing site upgraded and improvised. A project given in December 1st week and had to be live by the month end was a job to be completed with creativity within a limited time frame. The main objective of this site was to let people around the world know about all that is going to take place at Cayman Economic Outlook 2015 (CEO). The site will display information about the conference, speakers profiles, location, & also allow visitors to purchase tickets online. The event which is to be held on February 5th 2014 is quickly approaching and we are excited with what we have done so far.

Here is a brief summary of our experience:

The Challenges:

Design: The design of the website was the key factor. It had to be presentable, easy navigation and as simple as possible yet attractive.
Security: Like said, the viewers being customers who would be purchasing tickets online, security of the website became an important objective. It has to be well maintained and protected.
System Development: The ranking of this website was as important as everything else for the website was.The website had to be well- known and recognized while searching for it. Updating the news at event and managing the website once live was vital too.
Speakers' Profile: The main reason behind CAYMAN ECONOMIC OUTLOOK 2015(CEO) is to bring about the great thinkers & speakers from around the world and to summon their thoughts towards the global economy and other great opportunities. Gathering the precise information about them was simply essential.

The Solution:

Like said everything has a solution, the following are the ones we came up with to maintain the standard of the the website.

Design: The reason for keeping the website simple was to convey the message of the event that's taking place to all the viewers with the event date and venue with easy swift navigation to speakers' profile, schedule, sponsors, etc. and not forgetting the punch-line. The simplicity of the website was maintained by creating a fluid an extended homepage which displays all the summarized information in a HTML5 based quick & responsive website. The website was meant to be mobile friendly so we made it responsive.
Online Tickets: It was imperative to have an online ticket purchasing module built in the website. We integrated Amiando in to the website to allow online ticket purchasing, this simple & secured system allows simple & easy online ticket purchasing and online payment.
Security: CAYMAN ECONOMIC OUTLOOK 2015(CEO) being a big event, we had to work hard on the security to customers satisfaction, The website in its developing stage went through "n" number of tests to make sure that it works well.
Search Engine Optimization (SEO): As the event was in news we had to make sure site viewers can find the website on Search Engines as they are looking for the event or anything closely related. While developing the website, proper Search Engine standards were followed & proper meta data implementation & tagging was done on completion.
You-tube: We wanted to make sure all the videos on the site are displayed in the most user friendly way so we integrated youtube in the website. All the uploaded videos are shown in Youtube.

Being done in short span of time, with hours of work and effort put in together, we proudly have achieved what the customer has look forward to. Take a look and we would love to hear your feedback. Please e-mail us at feedback@netclues.com.