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Cayman Islands Marathon (Cayman Islands)
Before
After
Over a period of 4 weeks developing a new website for Cayman Islands Marathon was great fun, Intense & quite interesting like taking part in the marathon. Cayman Islands Marathon hold Marathon every year in the Cayman Islands, Financial City of Caribbean. The main goal of website redesign was to increase sponsorship, publicize and increase registrations for the Marathon.
The Challenges
- Registration: Our most important challenge was to increase the registration as previous website was not interactive & not much publicize for any user to register for Marathon.
- Layout: The previous site layout was not matching with the modern World Wide Web standards and there was missing elements of the promoting the marathon registration on the home banner which could have been used effectively.
- Sponsorship: This was also our main challenge as previous website was not having much sponsors which ideally holds back the marathon organizer to brand or publicize the event effectively.
- Content: The old site was not very descriptive and missed on opportunities of educating the users on what marathon is all about. This resulted in using other sources of communication to achieve what his website could do.
The Solution:
- Design: Design has been given utmost importance while creating this site. We used their existing logo and branding to come up with something entirely unique and fresh. The website has a big banner with correct brand messages on them which helps giving an importance message to all the marathon runners.
- Actively Communicating with Social Media: Communicating with the social media has been given an utmost importance, we have integrated the backend system from which the admin could easily deliver or communicate the important announcement or information related to the marathon with a click.
- Ability to become a Register Online: Getting registration is an important element for any event and we have given an ability to register online which have effectively increase the number of registration.
- Content Management System/PowerPanel: It was important for them to manage and update their content themselves. We made it possible for them to do so with Netclues PowerPanel - One Panel to manage the content for addition as well as site updation.
- Search Engine Optimization: Search Engine Optimization was important to give them new leads and conversions through their website. We have implemented White HAT SEO strategy which helps them in building and converting clients through a specific location.
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Cayman Islands Marathon Website by Netclues
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