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Website Redesign for aaips.org

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American Association of Indian Pharmaceutical Scientists - AAiPS (USA)

Before American Association of Indian Pharmaceutical Scientists - AAiPS (USA)
After American Association of Indian Pharmaceutical Scientists - AAiPS (USA)

Over a period of 8 weeks developing a new website for American Association of Indian Pharmaceutical Scientists was great fun, Intense & quite interesting. American Association of Indian Pharmaceutical Scientists helps facilitate Indian Americans Scientists to locally interact and network building in the field of Pharmaceutical studies. The main goal of AAiPS website redesign was to increase membership, publicize and increase registrations of the meetings held regularly.

 

The Challenges:

  • Membership: Our most important challenge was to increase the membership as previous website was not interactive for any user to be attracted to join in as a member.
  • Layout: The previous site layout was not matching with the modern World Wide Web standards and also the design of the homepage was not interactive to the users and even there was missing elements of the promoting the membership or meeting registration on the home banner which could have been used effectively.
  • Sponsorship: This was also our main challenge as previous website was not having much sponsors which ideally holds back the association to run the website effectively.
  • Providing Vital Information: The previous website lacked the relevant content related to the association information which could have been easily propagated to the website users.
  • Increasing Event Registrations: Apart from the membership registration, event registration was our main challenge as previously website could not deliver the proper meeting information to the members as well as the users.

The Solution:

  • Design: Design has been given utmost importance while creating this site. We used their existing logo and branding to come up with something entirely unique and fresh. The website has a big banner with correct brand messages on them which helps in their positioning strategy. As the goal of the site is to increase registration the pop up worked as a gem, the big bold design to increase conversions also helped a lot. The average time spent by user on the site has increased significantly.
  • Navigation: Being a website for students & working professionals it was important for us to develop a site which is easy to navigate and all the information is accessible quickly.
  • Navigation was a problem for AAiPS as complexity was involved & members were finding it difficult to navigate a page.
  • Actively Communicating with Members: Communicating with the members has been given an utmost importance, we have integrated the backend system from which the admin could easily deliver or communicate the important meeting information or information related to the association in a matter of click.
  • Ability to become a Sponsor & Donate Online: Getting sponsors is an important element for any non-profit organization and we have given an ability to become a sponsor online & even paying to the association online which have effectively increase the number of sponsorship as well decrease the manual work of the website admin.
  • Content Management System/PowerPanel: It was important for them to manage and update their content themselves. We made it possible for them to do so with Netclues PowerPanel - One Panel to manage the content for addition as well as site updation.
  • Security: Security of the website was our top priority as we have integrated online payment system in the website. So we have installed top level SSL which gives safety & trust to all the website users.
  • Search Engine Optimization: Search Engine Optimization was important to give them new leads and conversions through their website. We have implemented White HAT SEO strategy which helps them in building and converting clients through a specific location.
  • Social Media Integration with Netclues OnePush: We have also integrated with the Netclues OnePush in the PowerPanel, Once the administrator adds a piece of information on the website they can push that information straight away to the social networks by a single click.
  • Google Group Integration: We went out of the box & integrated google group integration, once the administrator adds a piece of meeting or announcement on the website they can push that information straight away to all the registered members email by a single click.

Want to share your thoughts? Feel free to visit the site and email us your feedback.

 

AAiPS Website by Netclues

 

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